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Fusion Blog

  • Are press releases still necessary?

    Are press releases still necessary? Is the press release an antique? In this age of digital media where most news is gathered from the internet, it can be easy to assume that distributing your company’s news via social media alone is adequate—but news distributed solely on social media may not get the attention it deserves. This…

  • Tips for writing better captions on Instagram

    Oh, the elusive perfect Instagram caption. Have you ever sat with a photo loaded and edited on Instagram and didn’t post for hours because you couldn’t come up with a caption you liked? In case you, or people you know, ever go through this, here are four steps for writing an outstanding Instagram caption: 1….

  • What no one tells you about working in Public Relations

    What no one tells you about working in Public Relations. In our latest blog, Fusion Media Managing Director Christopher Bassett, gives a light hearted insight of what no one tells you about working in public relations. Beyond earning a degree in Public Relations and learning from numerous peers along the way, the best thing to prepare…

  • Why your company should adopt a social media policy

    Why your company should adopt a social media policy. A social media policy can protect your company from embarrassment, not to mention wasted time and money. Here’s our top tips on how: If social media can help employers weed out bad candidates during the hiring process and keep company culture strong once someone has been hired,…

  • What does Twitter’s 280-character limit mean for marketers?

    What does Twitter’s 280-character limit mean for marketers? Twitter’s new 280-character limit has given the Twittersphere plenty to say, but what does the increased limit mean for marketers? Twitter has announced plans to double the character limit allowed in an individual tweet from the familiar 140 characters up to 280. Many will see it as the biggest development…

  • 5 of the most irritating behaviours on social media

    5 of the most irritating behaviours on social media. Consumers are quick to shun brands who don’t get it right on social media, so make sure your business doesn’t fall into the following traps. Consumers have never had so much control over how they interact with brands. Be it fast-forwarding through TV ads, unfollowing social media…

  • How to write perfect Facebook headlines

    Your content lives or dies on the strength of its headlines, and a new study has revealed what phrases generate the strongest engagement on Facebook. With the deluge of content social media users have to wade through these days, the importance of a good headline cannot be overstated. Most content publishers will have an SEO…

  • How World’s top brands tell their stories

    How World’s top brands tell their stories. Living in a world dominated by the internet means being bombarded with content every day — and tuning most of it out. So what sets apart the articles and videos that go viral and capture the attention of millions worldwide? Brands such as Coca-Cola, Google and Nike, for example,…

  • Five social media tools you need to be using

    Five social media tools you need to be using. Journalists are often the first to break stories and distribute their content online. If you ask any good journalist, you’ll probably find that Twitter is an important part of their news-breaking arsenal. Studies show that news is shared on Twitter before other social media channels—including Facebook—and…

  • What happens to PR if Twitter folds?

    What happens to PR if Twitter folds? Reports of Twitter’s imminent demise have been greatly exaggerated—but what if they’re not? PR pros might celebrate when Twitter gives up the ghost or falls into disuse. To many brand managers, Twitter can turn a promotional campaign into crisis management. One reason there’s a fear that Twitter might die on…

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