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Fusion Blog

  • Why your company should adopt a social media policy

    Why your company should adopt a social media policy. A social media policy can protect your company from embarrassment, not to mention wasted time and money. Here’s our top tips on how: If social media can help employers weed out bad candidates during the hiring process and keep company culture strong once someone has been hired,…

  • What does Twitter’s 280-character limit mean for marketers?

    What does Twitter’s 280-character limit mean for marketers? Twitter’s new 280-character limit has given the Twittersphere plenty to say, but what does the increased limit mean for marketers? Twitter has announced plans to double the character limit allowed in an individual tweet from the familiar 140 characters up to 280. Many will see it as the biggest development…

  • 5 of the most irritating behaviours on social media

    5 of the most irritating behaviours on social media. Consumers are quick to shun brands who don’t get it right on social media, so make sure your business doesn’t fall into the following traps. Consumers have never had so much control over how they interact with brands. Be it fast-forwarding through TV ads, unfollowing social media…

  • How to write perfect Facebook headlines

    Your content lives or dies on the strength of its headlines, and a new study has revealed what phrases generate the strongest engagement on Facebook. With the deluge of content social media users have to wade through these days, the importance of a good headline cannot be overstated. Most content publishers will have an SEO…

  • How World’s top brands tell their stories

    How World’s top brands tell their stories. Living in a world dominated by the internet means being bombarded with content every day — and tuning most of it out. So what sets apart the articles and videos that go viral and capture the attention of millions worldwide? Brands such as Coca-Cola, Google and Nike, for example,…

  • Five social media tools you need to be using

    Five social media tools you need to be using. Journalists are often the first to break stories and distribute their content online. If you ask any good journalist, you’ll probably find that Twitter is an important part of their news-breaking arsenal. Studies show that news is shared on Twitter before other social media channels—including Facebook—and…

  • What happens to PR if Twitter folds?

    What happens to PR if Twitter folds? Reports of Twitter’s imminent demise have been greatly exaggerated—but what if they’re not? PR pros might celebrate when Twitter gives up the ghost or falls into disuse. To many brand managers, Twitter can turn a promotional campaign into crisis management. One reason there’s a fear that Twitter might die on…

  • Twitter alters replies, giving users more characters

    Twitter alters replies, giving users more characters. PR and marketing pros now have more room to express themselves on Twitter. Last week, Twitter announced that it had changed the ways users can reply to one another on Twitter: Instead of counting the “@username” in a tweet’s character limit, replies now accommodate 140 characters’ worth of text,…

  • Common Mistakes to Avoid on Twitter

    Common Mistakes to Avoid on Twitter. Used correctly, Twitter can be a great tool for getting your brand recognised, building a community, connecting with influencers and, of course, showing off your business personality and products/services. The key word in the above paragraph is “correctly”. There are still plenty of people making common Twitter mistakes, and we’re hoping…

  • How technology has changed PR agencies

    How technology has changed PR agencies. Change is inevitable. It’s how we adapt that enables us to learn and grow. PR pros must be well-versed in change, and PR, advertising and marketing agencies have transformed over the last five to 10 years. Here’s how agency pros have updated their roles in an era of social media…

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