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Fusion Blog

  • How World’s top brands tell their stories

    How World’s top brands tell their stories. Living in a world dominated by the internet means being bombarded with content every day — and tuning most of it out. So what sets apart the articles and videos that go viral and capture the attention of millions worldwide? Brands such as Coca-Cola, Google and Nike, for example,…

  • Five social media tools you need to be using

    Five social media tools you need to be using. Journalists are often the first to break stories and distribute their content online. If you ask any good journalist, you’ll probably find that Twitter is an important part of their news-breaking arsenal. Studies show that news is shared on Twitter before other social media channels—including Facebook—and…

  • What happens to PR if Twitter folds?

    What happens to PR if Twitter folds? Reports of Twitter’s imminent demise have been greatly exaggerated—but what if they’re not? PR pros might celebrate when Twitter gives up the ghost or falls into disuse. To many brand managers, Twitter can turn a promotional campaign into crisis management. One reason there’s a fear that Twitter might die on…

  • Twitter alters replies, giving users more characters

    Twitter alters replies, giving users more characters. PR and marketing pros now have more room to express themselves on Twitter. Last week, Twitter announced that it had changed the ways users can reply to one another on Twitter: Instead of counting the “@username” in a tweet’s character limit, replies now accommodate 140 characters’ worth of text,…

  • Common Mistakes to Avoid on Twitter

    Common Mistakes to Avoid on Twitter. Used correctly, Twitter can be a great tool for getting your brand recognised, building a community, connecting with influencers and, of course, showing off your business personality and products/services. The key word in the above paragraph is “correctly”. There are still plenty of people making common Twitter mistakes, and we’re hoping…

  • How technology has changed PR agencies

    How technology has changed PR agencies. Change is inevitable. It’s how we adapt that enables us to learn and grow. PR pros must be well-versed in change, and PR, advertising and marketing agencies have transformed over the last five to 10 years. Here’s how agency pros have updated their roles in an era of social media…

  • 13 rules to sharpen your PR writing

    13 rules to sharpen your PR writing. When a PR pro writes, it usually is a marketing activity—and that writing must be sharp, clear and focused. PR writing is as varied as marketing content: press releases, brochures, letters, blogging, website content and video-script writing. In small businesses, the PR manager and the content marketer are…

  • Keys for conquering social media going into 2017

    Keys for conquering social media going into 2017. Social media—as many digital marketers know it—refuses to slow down. To keep up with trends, consumer enquiries and engagement efforts, it’s imperative that PR pros and social media managers learn new skills and apply them to their current strategies. To more effectively engage with audiences, 2017 will see an…

  • Social Media is Great for Lead Generation

    Social Media is Great for Lead Generation. There are still ways to harness platforms like Twitter and Facebook for the better good.The truth is, that there are much more effective ways you can be using social media to generate great leads for your company. With only 30% of Americans saying that social media influences their…

  • 6 Signs A Twitter Account May Not Be Worth Your Attention

    6 Signs A Twitter Account May Not Be Worth Your Attention. There are millions of people who use Twitter. Some of them are worth following, while others you probably do not want on your list of friends and followers. There are many reasons why you should keep your eyes open for ‘spammy’ Twitter accounts and accounts you do…

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