5 tips for successful video marketing. While going viral should never be the objective of your video marketing campaign, the term itself has seemed to have taken off this year.
We’ve all been hearing lots of stats like these: video marketing will account for 69% of all consumer traffic, mobile video ads will grow 5 times faster than desktop and landing pages with videos lead to 800% more conversion.
If the above stats are the case then you best get to grips with the best practices for ensuring your video marketing campaigns smash your objectives and propel your social media forward. Below we reveal some of our favorite tips to help you create compelling, inspiring and actionable online videos.
1. Centre it Around the Story, Not The Sale
Make the most of the emotive power of video by appealing to your consumers’ needs and hidden desires. Scared you’ll lose leads this way? You can always place a strategic and relevant call to action alongside a tracked URL at the end of your video (just make sure it fits into your overall story).
2. Make it the Best 10 Seconds Ever
Try sparking your audience’s curiosity by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should I watch it?” question that will be on your audience’s mind. Should they watch it because it will make them laugh, because it will inspire them to act or because it will teach them something new?
3. Stop Being So Boring!
Don’t feel constrained by what’s gone before you in your industry and don’t try to emulate your competitor’s stiff tone and yawnsome script. Stand out and take a chance on being funny – when the time is right.
4. Optimise for Search
When it comes to video for SEO, descriptions are everything. Descriptions allow Google’s search spiders to make sense of your video and understand what the content entails. So ensure that your videos are tagged with relevant keywords and fully explained with fleshed out descriptions and unique titles. Keep this rule in mind: if it has a box, it has a purpose – Google needs you to fill it out to help you rank.
5. Educate & Prove Yourself
Video can also provide social proof for your product or service. When creating video success stories focus on the story of your customer and the success he/she achieved from using your product/service.
If you want a marketing partner that is passionate about helping you grow your business then get in touch. It’s what we’re best at.