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Fusion Blog

  • 6 of the Best Video Formats for 2019

    As a video marketer, you will know there’s no cookie-cutter approach to crafting engaging videos. Each of your stories have unique concepts, contexts, and characters, so you need to account for these variables in the creative process in order to craft a video that tells your story in the most authentic and compelling way possible….

  • 10 Great April Fools’ Campaigns

    The yearly pranksters’ holiday offers brand managers a chance for fun and frivolity, but some attempts are more successful than others. Here’s why. April Fools’ Day is an odd thing for marketers. We are expected to create authentic and clear messaging the rest of the year, but on this one day, we are given license…

  • 8 Things to Know about Facebook’s Messenger, Instagram and Whatsapp Integration

    If you haven’t already heard, Facebook announced that it’s working to integrate three major chat platforms — Messenger, Instagram and WhatsApp — in order to allow cross-communication for users. This is a huge development. Facebook acquired Instagram in 2012 and WhatsApp in 2014, making this power move possible. The new infrastructure would keep the three applications distinct while simultaneously…

  • Social Media Marketing Kent 5 ways social media has reshaped the PR industry

    If you work in PR, chances are that you spend a lot of time on social media. Here are some ways we think that the PR industry has changed to reflect the new normal and ideas for how you can best reallocate your resources. Its influence is simply too large to ignore. With a global…

  • Four things you probably didn’t know about PR

    Bill Gates once said “If I were down to my last dollar, I’d spend it on PR”. Now, whether or not he actually said this has been contested and defended a few times, but at Fusion Media, we can’t help but think that, regardless of who said it – it’s pretty solid advice. PR is…

  • Why is digital marketing important to your business?

    Why is digital marketing important to your business? The answer to this question can be found just by looking around you. How many electronic devices can you see? The chances are that you are reading this on a laptop or mobile and there are probably a few other devices that can connect to the internet within…

  • Make your next internal communications video a blockbuster

    Make your next internal communications video a blockbuster. Recently we’ve been speaking to a lot of our clients who want to improve the way they use video for their internal audiences. There are lots of reasons why using video as an internal communications channel is a great idea. It’s engaging, you can cover a lot of…

  • Can GIFs can revitalise your brand image?

    Can GIFs revitalise your brand image? GIFs are gaining momentum in social media marketing. GIF images, the acronym for “Graphic Interchange Format,” have been around for decades but have taken off in the last five years among younger generations communicating online. In fact, 69 percent of consumers recently reported that they frequently use GIFs in personal communications. Millennials…

  • Four Myths of Working in PR

    Four Myths of Working in PR. For an industry that builds awareness and shapes perception, public relations often struggles with its own image. If you work within the PR world, you’ve most likely had to explain more than a few times what it is you actually do when people ask you. PR is more widely encountered…

  • 5 tips to grow your Instagram following

    5 tips to grow your Instagram following. Instagram continues to dominate the social marketing scene in 2018 and brands, influencers and the general public continue to find ways to grow their follower count and engagement rate. Growing your Instagram profile is time-consuming work, especially if your business or lifestyle doesn’t necessarily lend itself to “viral” content. We…

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