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Fusion Blog

  • 5 reasons you should segment your email lists 5 reasons you should segment your email lists

    You may have heard that email marketing is the way forward, and with 93% of B2B marketers using email to distribute content, you’re not alone. As a reliable form of communication between brands and customers, email is often a very cheap but effective marketing tool. In fact, according to HubSpot, email generates $38 for every…

  • What Content Should I Post On Social Media? What content should I share on social media?

    We recently wrote an article on how to tell if your social media marketing efforts are working. And now you know what to look for to measure its success, it’s time to ask yourself if you’re posting the right things. You won’t benefit as much from social media marketing if you’re doing it as a…

  • Social Media Marketing - how to measure success How do I know if my social media marketing is working?

    Social media marketing. It’s something that most businesses—large and small—know they should be doing. But how can you tell if it’s actually working? Knowing if your social media marketing efforts are working is largely going to depend on what your goals are. “Doing” social media without any clear aims or goals is going to be…

  • 6 Tips for Planning Your 2020 Social Media Strategy

    Social media continues to be a dominant force as consumers use these platforms to connect, to find entertainment, and, increasingly, to interact with their favorite brands. This is great news for social media marketers! Here are some of our tips to help you get your 2020 social media strategy in shape. 1. HARNESS THE POWER…

  • Things Small Businesses Need to Know About PR

    If you have a small business, it’s time to start thinking about PR. PR, or public relations, is a key part of any marketing process, and often far more cost-effective than traditional advertising. However, many small businesses are still confused about what exactly PR is and why they need it. We have found that any…

  • 3 Types Of Videos That Attract Attention

    Want to create engaging videos that attract massive attention to your business? In our latest blog, we discuss the three types of videos that will always do well compared to other video types. The right kind of video can catch our attention and draw us in to watch to completion. You know the ‘engaging videos’…

  • Six tips for B2B social media

    These days, it seems like the world and his dog has a social media presence. It’s certainly a must for B2C companies, but does it make sense for B2B marketers? The answer is a resounding ‘yes’. As well as helping to increase that all-important site traffic, creating a social media presence allows you to connect…

  • 5 Things to Stop Doing on LinkedIn

    We’ve all seen those posts on LinkedIn which make us cringe. You know – those selfie posts or people generally oversharing about their personal lives. If you use social media on a day-to-day basis like us, you’ve probably seen many cases where people misuse it. While it can be surprising to see how people use…

  • 7 reasons your Instagram account isn’t growing

    We’ve all read the blogs posts about “how to get more followers on Instagram.” They tell you to: Post more, post at a specific time of day Use hashtags Tag your location Network with other Instagrammers. But what if you’re doing all of this and none of it is working? Here are 7 key reasons…

  • 4 ways to maintain your PR skills

    Even veteran PR pros have to brush up on their fundamentals from time to time. Here are some ways to grow your media relations skillset and start earning more coverage. Any personal trainer or athlete will tell you that in order to get in shape and stay in shape, a good stretching plan is critical….

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