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Fusion Blog

  • 5 Things to Stop Doing on LinkedIn

    We’ve all seen those posts on LinkedIn which make us cringe. You know – those selfie posts or people generally oversharing about their personal lives. If you use social media on a day-to-day basis like us, you’ve probably seen many cases where people misuse it. While it can be surprising to see how people use…

  • 7 reasons your Instagram account isn’t growing

    We’ve all read the blogs posts about “how to get more followers on Instagram.” They tell you to: Post more, post at a specific time of day Use hashtags Tag your location Network with other Instagrammers. But what if you’re doing all of this and none of it is working? Here are 7 key reasons…

  • 4 ways to maintain your PR skills

    Even veteran PR pros have to brush up on their fundamentals from time to time. Here are some ways to grow your media relations skillset and start earning more coverage. Any personal trainer or athlete will tell you that in order to get in shape and stay in shape, a good stretching plan is critical….

  • How to use Google to craft great headlines

    You know you need to grab your audience’s attention fast. Here are some tricks for using Google’s tools to discover the best wording for your content title. Let’s face it—it’s extremely difficult to attract audiences. Even if you have the most ground-breaking news in the world—thanks to our digitally charged society—your content is a needle…

  • 6 of the Best Video Formats for 2019

    As a video marketer, you will know there’s no cookie-cutter approach to crafting engaging videos. Each of your stories have unique concepts, contexts, and characters, so you need to account for these variables in the creative process in order to craft a video that tells your story in the most authentic and compelling way possible….

  • 10 Great April Fools’ Campaigns

    The yearly pranksters’ holiday offers brand managers a chance for fun and frivolity, but some attempts are more successful than others. Here’s why. April Fools’ Day is an odd thing for marketers. We are expected to create authentic and clear messaging the rest of the year, but on this one day, we are given license…

  • 8 Things to Know about Facebook’s Messenger, Instagram and Whatsapp Integration

    If you haven’t already heard, Facebook announced that it’s working to integrate three major chat platforms — Messenger, Instagram and WhatsApp — in order to allow cross-communication for users. This is a huge development. Facebook acquired Instagram in 2012 and WhatsApp in 2014, making this power move possible. The new infrastructure would keep the three applications distinct while simultaneously…

  • Social Media Marketing Kent 5 ways social media has reshaped the PR industry

    If you work in PR, chances are that you spend a lot of time on social media. Here are some ways we think that the PR industry has changed to reflect the new normal and ideas for how you can best reallocate your resources. Its influence is simply too large to ignore. With a global…

  • Four things you probably didn’t know about PR

    Bill Gates once said “If I were down to my last dollar, I’d spend it on PR”. Now, whether or not he actually said this has been contested and defended a few times, but at Fusion Media, we can’t help but think that, regardless of who said it – it’s pretty solid advice. PR is…

  • Why is digital marketing important to your business?

    Why is digital marketing important to your business? The answer to this question can be found just by looking around you. How many electronic devices can you see? The chances are that you are reading this on a laptop or mobile and there are probably a few other devices that can connect to the internet within…

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