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Fusion Blog

  • Facebook Business Page Do’s and Don’ts

    At Fusion Media, we are often asked by businesses what should we and what shouldn’t we be posting on Facebook? A Facebook business page can be a key marketing tool for your organisation, but setting one up well and giving it the love and attention it needs is key. If you’re not used to managing such a…

  • WE’RE HIRING! APPRENTICE OR JUNIOR SOCIAL MEDIA EXECUTIVE

    Vacancy Description    Fusion Media is an expanding corporate communications agency, based in Dartford, Kent. Due to new accounts won over the past six months, we now require an apprentice to work in our social media team to understand their requirements and desired use of social media marketing technologies as a means to engage and…

  • The Difference Between Followers and Influence

    If you can remember that far back, look back to the MySpace days. It’s hard to forget those individuals who simply went round adding anybody and everybody they could find! Everyone can remember logging in and seeing a new friend request, only to discover it was from someone on the other side of the world…

  • 9 Ways to Avoid Embarrassment during the Festive Period

    Unfortunately, slip ups do happen on social media, especially when we let our guard down. And they don’t just make the company look bad; they can also affect your professional reputation. Below are nine helpful tips to help you avoid embarrassment this festive season as you manage your brand’s social media presence. 1. Create social media…

  • Planning Social Media Campaigns for 2014

    The Christmas holidays are fast approaching, which means the New Year is only just around the corner. A new year not only means new opportunities – it’s a chance to test social media campaigns and kick the competition into touch. Don’t wait until the last minute to put a plan in place for how you’ll…

  • Five tips to help the chances of your content going viral

      Last week seemed packed with viral content that someone might assume that it’s just an everyday chore: Put out content, and it goes viral. It ranged from the Guinness Wheelchair Basketball Commercial, to the Man Who Hit On His Wife, Resulting from Post-Surgery Amnesia video. First of all, there is no formula to “make” a video…

  • Replay Appoints New PR Company

    Synthetic surface maintenance specialists Replay Maintenance, who are celebrating after announcing their partnership with the five County Football Associations residing in the East Midlands, have appointed Fusion Media (Europe) as their corporate communications agency. The Kent-based agency, which includes Complete Weed Control, Dennis, Etesia and SISIS amongst others in its client portfolio, will handle all PR,…

  • When Digital Media Goes Bad

    In today’s marketing world the consumer is exposed to more advertisements than ever before, and although brands can spend millions of pounds on prime time commercial slots vying for consumers’ attention amongst a barrage of competitor adverts, it can be hard to stand out from the crowd. This can lead to a whole host of…

  • Social media provides a 3:1 return on investment, claims IAB study

    For every £1 spent in social media, a potential value of £3.34 can be generated, according to a study by the Internet Advertising Bureau (IAB) into FMCG brands including Heinz, Kettle and Twinings. Research found four out of five consumers would be more inclined to buy a brand more often in the future after being…

  • Do you live to work…. Or do you work to live?

    Are you happy with how much time you spend at work? On average, 59% of us feel we are now spending more and more time at work, according to a recent work/life balance report. And 38% are less than happy with the amount of time we get to spend at home with family. Here are…

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