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Fusion Blog

  • 9 Ways to Avoid Embarrassment during the Festive Period

    Unfortunately, slip ups do happen on social media, especially when we let our guard down. And they don’t just make the company look bad; they can also affect your professional reputation. Below are nine helpful tips to help you avoid embarrassment this festive season as you manage your brand’s social media presence. 1. Create social media…

  • Planning Social Media Campaigns for 2014

    The Christmas holidays are fast approaching, which means the New Year is only just around the corner. A new year not only means new opportunities – it’s a chance to test social media campaigns and kick the competition into touch. Don’t wait until the last minute to put a plan in place for how you’ll…

  • Five tips to help the chances of your content going viral

      Last week seemed packed with viral content that someone might assume that it’s just an everyday chore: Put out content, and it goes viral. It ranged from the Guinness Wheelchair Basketball Commercial, to the Man Who Hit On His Wife, Resulting from Post-Surgery Amnesia video. First of all, there is no formula to “make” a video…

  • Replay Appoints New PR Company

    Synthetic surface maintenance specialists Replay Maintenance, who are celebrating after announcing their partnership with the five County Football Associations residing in the East Midlands, have appointed Fusion Media (Europe) as their corporate communications agency. The Kent-based agency, which includes Complete Weed Control, Dennis, Etesia and SISIS amongst others in its client portfolio, will handle all PR,…

  • When Digital Media Goes Bad

    In today’s marketing world the consumer is exposed to more advertisements than ever before, and although brands can spend millions of pounds on prime time commercial slots vying for consumers’ attention amongst a barrage of competitor adverts, it can be hard to stand out from the crowd. This can lead to a whole host of…

  • Social media provides a 3:1 return on investment, claims IAB study

    For every £1 spent in social media, a potential value of £3.34 can be generated, according to a study by the Internet Advertising Bureau (IAB) into FMCG brands including Heinz, Kettle and Twinings. Research found four out of five consumers would be more inclined to buy a brand more often in the future after being…

  • Do you live to work…. Or do you work to live?

    Are you happy with how much time you spend at work? On average, 59% of us feel we are now spending more and more time at work, according to a recent work/life balance report. And 38% are less than happy with the amount of time we get to spend at home with family. Here are…

  • How to Appoint the Right PR Agency

    Launching a new product and trying to raise a brand’s profile within a competitive industry is challenging, so many businesses consider appointing a PR agency to manage reputation and increase brand awareness. With a range of specialities and niche areas within the PR industry, it can be difficult to choose a company that is best suited to…

  • Twitter and Its Great Impact in PR Campaigns

    There is a misconception that public relations and social media marketing are two entirely different things, with PR being comprised of activities such as attending exhibitions, press events and product launches, conducting briefings with the media, and writing and distributing press releases, while social media marketing makes use of the different social networking sites for…

  • Print versus online print coverage

    Here at Fusion Media; we are often asked by clients which is better – print or online coverage? Christopher Bassett, Managing Director at Fusion Media, considers the issues of print versus online. I have a problem. As a PR professional I need to change the way I think about press coverage – I’ve been trying…

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