Kent-based marketing agency Fusion Media has boosted its consumer client base, winning a competitive pitch to be appointed by the Beckenham Business Improvement District (BID), a steering group working towards achieving their goal of ‘making sure Beckenham is an inspiring, attractive and safe place to visit, work and live.’
The BID, which is set to invest £940,000 into Beckenham over the next five years, is a stand-alone entity separate from the Council, and is run by the local business owners of the town.
The BID provides an opportunity for everyone in the community to benefit, which can generate an upward spiral in business, attracting greater footfall from both inside and outside the area, increasing business profits and also delivering the type of local high street retailing that consumers are drawn to. In spite of the rise of online shopping there is still that desire to go out, eat, drink and wander in and out of shops with referrals from happy customers bringing more people into the area.
Fusion Media will be responsible for a programme of creative PR campaigns and managing the BID’s social media channels.
Christopher Bassett, Fusion Media’s Managing Director said: “This is a great win for us which really plays to the team’s strengths in PR and social media. We’re looking forward to driving further awareness of the area through some really fun and engaging campaign activity.”