KAR UK has chosen Kent-based marketing agency, Fusion Media, to manage its public relations and social media channels.
Fusion Media won the account after demonstrating a range of creative ideas and considered news-generation tactics, which showed the experience the PR team has gained in recent years. Fusion Media will now help position KAR UK as the leading wholesaler of irrigation equipment in the UK and support them in their bid to stand out in what can be a crowded market.
The company provides sprinklers, pipe, pipe fittings, control systems, valves, hoses, hose fittings, drip irrigation, field sprinklers, pop-up sprinklers, injectors and storage tanks for the horticultural, agricultural, landscape and sports turf markets in the UK and Ireland.
KAR UK Sales Manager, Mike McDonnell, commented: “It’s great to have Fusion Media on board. We were impressed with their innovative and forward-thinking ideas; their support will be instrumental in increasing our brand profile.”
Fusion Media Managing Director, Christopher Bassett said: “This is another great win for the Fusion team. We will be helping KAR UK to build on its category leadership position and showcase both its market innovations and the support it provides to customers of all sizes.”
For further information, please visit www.karuk.com