The dawn of a new era in fungicide

In a groundbreaking announcement at BTME 2024, Agrovista Amenity revealed the much-anticipated launch of Maxtima®, a revolutionary turf fungicide.

The dawn of a new era in fungicide

Maxtima® heralds a new era in fungicide technology, promising fast-acting and long-lasting solutions for turf disease control.

John Marland, Head of Amenity at Agrovista Amenity, expressed his excitement about Maxtima®, stating, “We are thrilled about the launch of Maxtima®, a product that truly represents the dawn of a new era in fungicides. Building on the success of Attraxor® plant growth regulator, Maxtima® showcases the excellence in BASF technology and promises fast-acting, long-lasting disease control that will undoubtedly make a significant impact in the turf management industry.”

Innovative Active Ingredient: Maxtima® contains Mefentrifluconazole, an advanced demethylase inhibiting fungicide. This active ingredient is responsible for the fungicide’s exceptional performance against turfgrass pathogens.

Fast-Acting: Maxtima® rapidly enters the plant and effectively combats active infections. Its quick uptake and action help control turf diseases promptly.

Effective at Low Temperatures: Maxtima® demonstrates excellent absorption even at temperatures as low as 4°C giving it an improved ability to combat fungal pathogens during the autumn and winter months.

Long-Lasting Protection: One of the standout features of Maxtima® is its ability to provide extended protection for up to 28 days. This is made possible by the active ingredient’s slow release from leaf tissue reservoirs.

Broad-Spectrum Disease Control: Maxtima® offers broad-spectrum disease control, making it effective against a range of turf fungal pathogens. It can help manage even the toughest turf diseases.

Favourable Environmental Profile: Maxtima® boasts low application rates, minimising chemical usage and impact on the environment.

Excellent for Rotation: Due to its unique chemistry, Maxtima® serves as an excellent rotation partner for non-DMI (demethylation inhibitor) fungicides on sports pitches, greens, fairways, and tees. This rotation capability can help prevent the development of resistance in fungal populations.

Phillippa Overson, Key Account Manager at BASF, highlighted the significance of Maxtima®, saying, “We have been so eager to launch Maxtima® in the UK! The ground-breaking DMI fungicide is a must-have for turf management professionals and is a cost-effective, and versatile fungicide for complete control of the toughest turf diseases. We know it is going to quickly become a favourite for turf specialists due to its wide range of disease protection, and its year-round application.

“Maxtima® is the latest turf product to be added to the BASF turf and amenity portfolio, and we’re extremely excited for turf management teams to try it.”

As the sun rises on the era of Maxtima®, the collaboration between Agrovista Amenity and BASF has delivered a product that not only meets but exceeds expectations in the realm of turf fungicides. Turf managers and professionals can now look forward to a new standard in disease control, one that is fast, enduring, and effective — ushering in a brighter future for turf health management.

For more information about Agrovista UK, visit www.agrovista.co.uk/amenity