13 rules to sharpen your PR writing. When a PR pro writes, it usually is a marketing activity—and that writing must be sharp, clear and focused. PR writing is as varied as marketing content: press releases, brochures, letters, blogging, website content and video-script writing. In small businesses, the PR manager and the content marketer are […]
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The quick answer to the question is not so much anymore. These days press releases are branding, validation, and credibility tools for companies, not SEO tools. Quite simply it means PR firms are shifting the focus of how they utilize press releases for their clients. Companies have been utilizing press releases for over 100 years.
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PR is one of the top career choices for graduates, but getting started is the first hurdle. The business environment is tougher now than ever and competition for limited vacancies is intense. Those who follow these tips stand a better chance of kick starting a successful career in public relations. Ten Things You Should Do:
Pragmatism Pays – In the USA payment for editorial is rare, but in many parts of the world it is commonplace. Over the last decade separation charges, service charges or handling charges as they are often called, have become common in UK media. Here is a simple way to deal with editorial charge requests.
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“For years people have equated public relations with ‘spin’“, says Jane Wilson, CIPR CEO. “Taking the truth and representing it in a way that suits an agenda.” Wilson says that although PROs craft messages, the aim is not to tell people that up is down or that black is white, but to build understanding and trust, which can only be achieved if the activity is transparent, honest and engaging.
Misconceptions about PR Read More »